Bebe launches debut collection with Betty Boop

Fashion brand Bebe has launched its debut collaborative collection with the iconic cartoon character Betty Boop.

The new Bebe x Betty Boop collection brings together two culturally relevant names to create a unique collection for fashion-forward women. Building on Betty Boop_s strong resurgence_ driven partially by the success of Boop! The Musical on Broadway_ the Bebe x Betty Boop capsule reinvents Betty through Bebe_s signature sultry and sophisticated lens.

“Betty Boop is one of the most enduring icons in pop culture_ and this partnership perfectly captures the confident_ fun_ and timeless style both Bebe and Betty Boop represent_” said Joey Gabbay_ CEO of Bluestar Alliance_ the parent company of Bebe_ in a statement. 

“Reimagining Betty Boop_s iconography through Bebe_s fresh_ fashion-forward lens allows us to celebrate her legacy in a way that feels modern_ elevated_ and unapologetically glamorous for today_s consumer.” The collection includes several styles for nights out_ denim pieces_ sleepwear_ and basics featuring prints_ graphics_ and motifs inspired by the world of Betty Boop. 

Launching on March 24 exclusively online at bebe.com_ the collection's debut comes as Bebe celebrates its 50th anniversary_ marking the milestone year with a series of partnerships with instantly recognizable brands throughout the fashion and pop culture industries. 

Founded in 1976_ Bebe is best known for its body-conscious designs and chic day-to-night looks.