Beauty brand Summer Fridays unveils debut apparel with Gap
American retailer Gap is collaborating with cult-favourite beauty brand Summer Fridays to launch a curated collection of “cosy essentials_” such as soft knits_ fleece sets_ and matching pyjamas for the holiday season.
The collaboration_ launching on December 12_ marks the first-ever apparel collection from the beauty brand_ and blends Gap_s classic comfort and timeless design with Summer Fridays_ minimalist Southern California aesthetic and aims to celebrate everyday essentials “in a way that feels fresh_ modern_ and authentic”.
The Gap x Summer Fridays collection aims to offer a “true fashion-meets-beauty crossover_” explains the retailer_ with loungewear staples in Summer Fridays_ signature tones_ such as pink sugar_ cherry_ and vanilla_ as well as a beauty bundle_ created exclusively for Gap_ as a gift with-purchase_ featuring favourites like the Jet Lag Mask and Vanilla Lip Butter Balm.
Other highlights include Flannel poplin pyjamas and matching Henley sets in stripes and heart prints_ mix-and-match knit sweaters and fleece sets_ and giftable accessories like CashSoft socks and headbands.
Marianna Hewitt_ co-founder of Summer Fridays_ said in a statement: “There_s such a natural synergy between Gap and Summer Fridays; we both believe in creating easy_ timeless essentials for everyday life. We designed pieces that feel cosy and comfortable_ soft sweats you_ll live in_ to elevated basics you can wear in or out of the home.
“Each style is made to fit seamlessly into real life_ from travel days_ easy mornings_ or moments at home_ while still feeling special with a Summer Fridays touch.”
Lauren Ireland_ co-founder of Summer Fridays_ added: “We_ve always thought of Summer Fridays as a feeling_ and our collaboration with Gap carries that ethos into a clothing collection_ merging fashion and beauty in an unexpected yet familiar way.
“Just like Gap's pieces are woven into our daily lives_ Summer Fridays is rooted in creating products that effortlessly become part of your daily routines and rituals. We share a combined sense of nostalgia and currency_ making this partnership feel so natural from the start.”
The Gap x Summer Fridays collection will be available on Gap.com and in select Gap stores across the US and Canada_ as well as in international markets_ including the UK_ the Middle East_ Peru_ and Turkey. Prices range from 28 to 98 US dollars.
The collaboration will also be celebrated at the Gap store at The Grove in Los Angeles with a cosy gifting pop-up on launch day_ featuring sweet treats_ custom embroidery with purchase_ an interactive charm bar_ and a special appearance from campaign star Barbie Ferreira.
