Balenciaga bids farewell to Demna with a couture collection rooted in craft_ not controversy
Demna_s final bow at Balenciaga arrived not with spectacle but with subtlety_ a word rarely associated with the designer who has redefined the house over nearly a decade. The maison's 54th haute couture collection_ shown Wednesday in Paris_ was both a personal farewell and a statement of return: to construction_ to silhouette_ and to the atelier.
The Georgian-born designer_ who is now preparing to take the creative reins at Gucci_ leaves behind a Balenciaga that is radically different from the one he inherited in 2015. Under his tenure_ the brand_s revenue grew more than fivefold_ according to analysts at HSBC_ with parent company Kering reporting Balenciaga as one of its fastest-growing brands in the pre-pandemic years. Demna transformed the label into a cultural juggernaut_ often courting controversy but always commanding attention.
This collection_ however_ eschewed provocation for polish. Shown at Balenciaga_s couture salons on Avenue George V_ the show featured both men_s and women_s looks and opened with sculptural tailoring: boxy shoulders_ wasp waists_ and floor-grazing outerwear — hallmarks of Demna_s lexicon. But here_ they were rendered with a restraint that signalled maturity. There was none of the ironic logo play or meme-ready accessories of seasons past — save perhaps the gold briefcase in the penultimate look. Instead_ the emphasis was on cut_ proportion_ and precision_ with many garments requiring hundreds of hours of meticulous handwork in the atelier.
“These were real clothes_” one fashion insider remarked_ “not just statements.”
Indeed_ craft - not concept - stole the show. The atelier_s skill was showcased in couture leather_ sweeping coats_ and sculpted gowns that clung like a tortoise's shell. Houndstooth wool_ crepe de chine and faux fur were meticulously treated_ without the gimmicks that often defined Demna_s ready-to-wear. The collection reinforced Balenciaga_s technical capacity — a signal_ perhaps_ to the couture clients who buy_ rather than scroll.
Kim Kardashian_ a long-time collaborator_ embodied Look 9: a modern Elizabeth Taylor in a pale satin slip dress with a lace-trimmed bust and hem. Draped in a faux-fur coat and adorned with diamond earrings once owned by Taylor_ loaned by Lorraine Schwartz_ her walk was a reminder of how Demna leveraged celebrity not merely for headlines but for narrative impact.
At the arrivals_ Nicole Kidman_ who memorably walked the runway in a past couture outing_ appeared in a sharply tailored black pantsuit and stilettos. Outside_ the torch was already being passed: Pierpaolo Piccioli_ Balenciaga_s incoming creative director_ was spotted departing on a moped. Piccioli_ the former creative force behind Valentino_s romantic renaissance_ will debut his vision with a ready-to-wear collection in October during Paris Fashion Week.
Though Demna_s legacy is polarizing_ marked by both cultural breakthroughs and PR crises — his impact is undeniable. He made Balenciaga relevant again_ not only to the fashion elite but to a generation raised on irony and Instagram. Yet his final show suggests a parting message: that true luxury is not noise but nuance. The soundtrack of names of his collaborators echoed this point.
Whether Piccioli will continue that message_ or pivot entirely_ remains to be seen. But for now_ Demna leaves the stage on a quiet high_ the volume turned down_ the atelier_s voice turned up.

