ATP is launching a global shopping destination for tennis fans

The ATP_ the global governing body of men's professional tennis_ is launching an online shopping destination this month_ which aims to offer fans “all things tennis”.

The e-commerce store is being launched in partnership with Levy Merchandising_ known for delivering bespoke retail solutions across sports_ entertainment_ and venues_ which was named the official retail and merchandise supplier of the ATP Tour.

The ATP Store will offer global tennis fans “year-round access to merchandise_” including tennis apparel and accessories. Initial launch partners include Lacoste_ Dunlop_ and Waterdrop_ alongside ATP_s recent collaboration with Copenhagen-based apparel brand Palmes.

The platform will also debut an exclusive ATP-branded fanwear collection designed and developed in collaboration with Levy Merchandising_s in-house team.

Eno Polo_ chief executive of the ATP_ said in a statement: “The ATP Store opens up a new way for fans to connect with our brand. Through merchandise_ we see a real opportunity to raise the sport_s profile off court_ reach new fans_ and deliver meaningful value to our partners.

“We now have a dedicated licensing and retail team to strengthen our focus in this space_ and we_re excited to partner with Levy to keep building on this momentum.”

Vinny Clark_ chief executive of Levy Merchandising_ added: “We feel an enormous sense of pride to be trusted by the ATP Tour to build out this global retail platform with them. The ATP Tour has a genuinely global reach_ with highly engaged fans supporting avidly wherever it goes.

“Merchandising is a great way for fans to feel connected to the sports and athletes that they love_ and we are excited to provide the premium_ customised shopping experience they deserve through bespoke product creation and a truly globalised e-commerce platform. This is a significant moment in our evolution as our growth journey continues.”