Armani takes center stage at the Milano Cortina 2026 Winter Olympics opening
The 25th Winter Olympic Games kicked off in spectacular fashion at Milan's iconic San Siro Stadium. In a tribute to Italian craftsmanship_ the ceremony was anchored by the vision of Giorgio Armani_ whose long-standing relationship with sport took a central role in the evening_s proceedings.
A monochrome tribute
The parade began with a striking visual: 60 models in monochromatic Giorgio Armani trouser suits_ reflecting the green_ white_ and red of the Italian flag. They preceded flag bearer Vittoria Ceretti_ who stunned in a custom_ floor-length white Giorgio Armani Privé gown—a poignant nod to the late designer_s enduring legacy.
The ceremony_ broadcast to a global audience of millions_ was attended by high-ranking dignitaries_ including Italian President Sergio Mattarella and Kirsty Coventry_ representing the International Olympic Committee (IOC).
The official "Italia Team" kit
As the official outfitter of the Italian delegation_ Armani_s EA7 line designed the uniforms for the host nation_s final march. The athletes wore:
The Look: Oversized_ water-repellent bomber jackets in grey mélange wool twill paired with matching trousers.
Details: The jackets featured tricolor accents and "Italia" emblazoned across the back.
Accessories: Black technical mountain boots_ beanies_ and headbands completed the Alpine-ready aesthetic.
For the medal ceremonies_ athletes will swap the grey for a white version of the jacket. According to the brand_ the white palette evokes the snow and symbolizes "fair play_ loyalty_ and the pure essence of sport."
A star-studded flag procession
The Olympic flag was carried to the stage of honor by a diverse group of global icons_ including gymnast Rebeca Andrade_ marathon legend Eliud Kipchoge_ and boxer Cindy Ngamba. Each carrier was outfitted in pieces from the Giorgio Armani Autumn/Winter 2025-2026 collection_ bridging the gap between high fashion and athletic achievement.
Since its launch in 2004_ EA7 Emporio Armani has been a mainstay on the Olympic stage_ outfitting Italian athletes from London 2012 through to the most recent games in Paris 2024.
