AllSaints unveils F1 collaboration with Atlassian Williams Racing

British premium fashion brand AllSaints has launched a collaboration with Formula 1 (F1) team Atlassian Williams Racing.

The nine-piece limited-edition collection has been designed to combine the worlds of “cutting-edge motorsport and effortlessly cool fashion with an attitude_” explains AllSaints in the press release_ drawing inspiration from the energy of race day_ race suits from the Williams F1 archive and AllSaints_ distinctive lens of muted tones.

Catherine Jobling_ chief operations officer at AllSaints_ said: “We have brought together two worlds that thrive on edge_ performance and identity. The AllSaints aesthetic has always been about rebellion and individuality-pairing that with the determination and dynamism of Atlassian Williams Racing was a natural evolution.

“The collaboration captures the intensity of Formula 1 and translates it into something wearable. Not just merc-but real design. We wanted the pieces to feel like the final lap-charged_ focused and impossible to ignore.”

The licensing deal is described as a “new chapter” for AllSaints_ as it looks to solidify its presence as a global lifestyle brand and push the boundaries of collaboration within the fashion industry.

The AllSaints x Atlassian Williams Racing edit will feature dual-branded black leather jackets_ oversized statement graphic T-shirts and hoodies and socks_ and will be available online at AllSaints.com_ and at UK AllSaints retail locations_ as well as at exclusive Williams e-commerce and pop-up shops from July 1.

Luke Timmins_ merchandise and licensing director at Atlassian Williams Racing_ added: “F1 is increasingly at the intersection between sport and fashion_ and with this AllSaints X Atlassian Williams Racing edit we look forward to showcasing this powerful blend of style_ spirit and performance.”