Adidas unveils Bad Bunny_s first-ever signature shoe
Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny_ ahead of the NFL Super Bowl_ where the Puerto Rican rapper and singer is performing the halftime show.
The Adidas BadBo 1.0 sneaker blends street and sport_ adds Adidas_ while also celebrating “the evolution of identity and self-expression_” born from Bad Bunny_s own journey “of refusing to be condensed to a single definition”.
The BadBo 1.0 embraces “freedom of choice_” and the inaugural release is limited to just 1_994 pairs_ honouring the artist_s year of birth and the beginning of his story.
The sneakers have been designed to embody the duality rooted in Adidas_ athletic heritage and streetwear aesthetic_ with nubuck and hairy teasel suede defining the upper_ with two shades of brown overlays sitting atop a white base.
Other details include a unique double construction and stacked heel padding_ stamped with the Adidas Trefoil_ alongside _1994/1994_ embroidered on the heel_ and _BadBo_ printed in blue on the lace tips.
The Adidas BadBo 1.0 in brown retails for 160 US dollars and will be exclusively available on its own dedicated website_ badbunnyadidas.com.
Bad Bunny has been collaborating with Adidas since March 2021_ when they launched a revamped version of Adidas_ Forum Low sneakers.
