Adidas launches limited edition superstar sneaker with Hibbett
Athletic apparel retailer Hibbett has partnered with sportswear giant Adidas to create a special_ limited edition of Adidas_ iconic sneaker_ superstar. The “State Fair” superstar is said to be inspired by “the flavors_ vibe_ and spirit” of the State Fair of Texas.
The result of a collaboration between employees of the two brands_ they sought to create something “uniquely Texas” and playful_ there are only 1_320 pairs of this limited-edition design made.
“This collab hits the sweet spot; style_ storytelling_ and community_” said Drake Carroll_ Buyer_ Men_s Lifestyle Footwear_ at Hibbett_ in a statement. “The State Fair of Texas is woven into the fabric of Dallas_ and this Superstar celebrates that tradition in a bold_ authentic way – a true moment for both the community and sneaker culture.”
The “State Fair” superstar features design elements that represent the State Fair experience_ including embossing_ a Dallas star_ a Dubrae belt buckle_ a corndog graphic on the inside right shoe_ a Ferris wheel on the inside left shoe_ and a Texas state silhouette on the bottom sole of both shoes.
“It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett_” said Tamara Griffin_ Senior Category Merchandiser_ North America_ SMUs/Exclusives_ at Adidas_ in a statement.” Hibbett has a lot of doors in Dallas_ and it_s going to be fun to see a rollout like this that celebrates community_ especially during the Texas State Fair.”
A unisex design created for adults and children_ the “State Fair” Superstar sneaker will be officially revealed during a special community event on September 20. Taking place at the Hibbett store on 1441 Robert B. Cullum Blvd in Dallas_ the event will include special giveaways_ Texas-themed cowboy hats_ diy bolo ties_ mechanical bull-style attractions_ basketball hoops_ ring toss games_ musical entertainment_ promotional activities_ and additional offerings_ alongside opportunities for “State Fair” Superstar try-ons and product availability for purchase.
“The State Fair of Texas is an iconic event that draws huge crowds to Dallas/Ft Worth each year_ and the adidas Superstar has been a legend since they were first seen on the feet of hip-hop legends_ decades ago_” said Sarah Sharp-Wangaard_ VP Marketing_ Hibbett.
“We_re really proud that one of our Buyers_ Drake Carroll_ partnered with the Adidas creative team to create something fun just for Dallas that pays homage to the fair and gives fans a way to keep the spirit alive all year long.”
The “State Fair” superstars will be available for sale at 34 Hibbett stores across Dallas and Fort Worth_ as well as online at Hibbett.