Adidas launches a new digital platform with Offspring

Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called _House of ZX__ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise.

The _House of ZX_ platform will spotlight the history and future of the Adidas ZX range and Offspring community content_ while also sharing exclusive information on upcoming 2026 releases and in-store Offspring activations.

At the heart of the platform will be the _ZX Archive__ which will provide the backstory of the most important and iconic releases throughout the Adidas ZX franchise_s history_ from the first ZX500 in 1984 to iconic collabs with the likes of Atmos_ Bodega_ and Sean Wotherspoon.

This will sit alongside the _The Platform_ media section publishing deep-dive content from Adidas x Offspring_ as well as individual Offspring community members_ covering upcoming launches_ Offspring exclusives_ and ZX archive content.

Aman Tak_ senior manager - buying_ marketing and footwear design at Offspring_ said in a statement: “Offspring will become the physical and digital home of ZX. House of ZX is a platform curated by the community_ for the community.

"Our community and especially UK_ in particular_ has a longstanding and deep affinity with the ZX franchise_ so inviting them to participate in both the curation and experience of House of ZX made perfect sense.”

The Adidas ZX series is a key part of Adidas_ running history_ when the sportswear brand introduced Soft Cell and Torsion technology_ creating pioneering running silhouettes in the mid-to-late 1980s. While Adidas ZX performance technology was overtaken_ its cultural weight has continued to achieve a _grail_-like status.

The first release of 2026 sees the adidas ZX 8000 MIG 'Made in Germany' drop in one colourway_ launched alongside the Offspring community_ and featuring Offspring exclusives available on House of ZX from day one.

The platform can be accessed at Offspring.com from January 15.