A Spanish startup launches AI tool to streamline fashion_s creative engine
A new Barcelona-based start-up_ Artiso_ has emerged with a bold promise: to digitise and accelerate fashion_s most sacred process - creativity itself. With its AI-powered SaaS platform now officially launched_ Artiso aims to streamline the end-to-end journey from initial concept to campaign delivery_ targeting the inefficiencies that often bog down creative teams.
The company_s founding team_ Sarah Iglesias Hiller (CEO)_ Lucas Anton Pastur (CPO)_ and Matthias Brenninkmeijer (CTO) — bring experience from Mango_s innovation lab_ where they experimented with integrating AI into design workflows. The result is a modular platform that spans moodboards_ sketches_ virtual models_ and production-ready tech packs_ all within a single environment.
“It_s not about replacing creativity_” Hiller says. “It_s about re-architecting the process so that creativity doesn_t get lost in the margins.”
At the heart of the system is agentic AI_ models that can anticipate user needs_ generate visual alternatives_ and suggest brand-aligned designs without prompting. Teams can showcase colourways_ test garments on virtual models in motion_ and export campaign-ready content in record time.
“We realised early on that most AI tools were not built for the way creative teams in fashion actually work_” Pastur explains. “They were too generic_ too rigid_ or too technical. So we built Artiso to feel like a true extension of the creative process: visual_ intuitive and easy to use.”
“The real breakthrough is not the AI itself but what it unlocks for creative teams_” adds Brenninkmeijer. “Our platform fits naturally into your existing workflow_ remembers your brand_s style and adapts with every project.”
While many AI tools in fashion have focused on backend logistics or trend prediction_ Artiso tackles the creative front line. According to McKinsey_s State of Fashion Technology 2025 report_ 68 percent of fashion executives expect to increase AI investment in design and product development this year_ suggesting the timing is ripe.
The platform has already seen adoption in pilot projects with international fashion brands_ reducing campaign production costs by up to 40 percent and drastically shortening feedback cycles.
For more information visit www.artiso.ai.