2025 trends according to Lyst: Miu Miu reigns_ Labubu charms_ flip-flops pop
Lyst_s Year in Fashion report has become a definitive marker in highlighting the most influential movements across fashion. For 2025_ the industry was shaped by divisive trends_ intense controversy_ and a collective desire for greater accessibility.
It was Miu Miu_ described as Prada_s “coquettish little sister”_ that emerged as the undisputed overall champion in Lyst_s data. For the third consecutive year_ the Italian label secured the top spot as the leading brand. This was sustained by a remarkable 138 percent global increase in demand over the past three years. Lyst attributed Miu Miu's success to its playful and whimsical approach_ offering a contrast to the more serious side of luxury while still presenting wearable collections.
Miu Miu maintains reign_ flip-flops emerge as unlikely champions
This year_s product highlights were significantly influenced by leading figures in fashion and pop culture. The Labubu charm_ an inescapable craze_ achieved status symbol recognition_ moving beyond a simple fad. Celebrities from Cher to David Beckham were captivated by the smiling bunny keychain_ leading to a 625 percent surge in searches for the fluffy fiend in May and June_ marking its peak hysteria_ according to Lyst.
A similar fervour was observed for the Chloé Paddington bag_ which relaunched this year and was subsequently seen on style icons like Dua Lipa and Alexa Chung. Following its reintroduction_ searches for the bag rose by an average of 418 percent_ with a particularly sharp increase of 573 percent in September alone.
Footwear trends leaned into both comfort and sleek design. The _ugly shoe_ aesthetic was championed by The Row_s Dune sandal_ which saw an average growth of 130 percent in the first half of the year. Flip-flops also enjoyed a moment_ with searches soaring by 240 percent after Jonathan Bailey wore a pair on the red carpet for the _Jurassic World_ premiere. Meanwhile_ Prada led the sleek sneaker trend with its Collapse style_ which generated a 31 percent increase in search traffic.
The dismantling of exclusivity
The fashion world in 2025 was significantly shaped by social movements that challenged established norms. A defining theme of the year was the dismantling of barriers_ driven by events like runway show "watch parties" that broke down exclusivity and television shows such as _The Summer I Turned Pretty_ that bypassed generational divides.
This shift toward accessibility was instigated by figures like French-Algerian content creator Lyas. His public viewing party_ _La Watch Party__ for Jonathan Anderson_s menswear debut for Dior became so popular that it expanded to three cities. Meanwhile_ a new kind of influencer is eroding industry elitism. A growing number of fashion enthusiasts are using data-driven social media profiles to analyse fashion shifts_ making authentic and informative content available to a wider audience.
A sense of accessibility also fueled the resurgence of the 'Britvasion' nostalgia trend_ according to Lyst. This was likely driven by the return of Oasis_ leading to a 'Britpop' revival. In August_ Lyst reported a 133 percent spike in the Britpop aesthetic_ characterised by Adidas track sets and wax jackets. Another key figure was Charli XCX. Her understated East London wedding sparked a social media frenzy_ inspiring a demand for effortlessly chic nuptial celebrations and contributing to a 12 percent monthly increase in searches for Vivienne Westwood.
Divisive discourse and Demna drive
This year saw a variety of public figures drive significant buzz_ albeit for varying reasons. Pedro Pascal_ for example_ was dubbed Lyst_s _Aura Dresser_ of the year_ with his red carpet choices boosting brand awareness_ such as his Emmy_s appearance channeling a 23 percent uptick in Celine Homme searches.
Controversy proved to be a powerful driver of demand. Kendrick Lamar_s Superbowl half-time show drew attention beyond his public feud with Drake. The rapper_s choice of flared jeans caused a huge 2_368 percent spike in searches for the style. Actress Sydney Sweeney also generated digital discussion with her American Eagle campaign. The 'Euphoria' star's involvement in a widely debated pun-play between 'jeans' and 'genes' led to a 53 percent surge in the brand's traffic_ with searches for straight leg and low rise baggy jeans rising 143 percent and 100 percent_ respectively.
Beyond celebrity influence_ changes in luxury fashion leadership continue to be scrutinised for their impact on consumer demand. Early data suggests positive results for key appointments. Upon Demna's move from Balenciaga to Gucci in March_ the latter saw a 106 percent rise in traffic. Grace Wales Bonner experienced an even greater search spike of 165 percent for her eponymous brand after being named the successor at Hermes Men.