12 Key trends set to define 2026

In 2026_ purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces_ tactile materials_ and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion_ high street items_ and luxury pieces.

To better understand this complex landscape_ analytics company Heuritech has revealed the items and details that will shape demand in the coming months_ from January to December 2026. FashionUnited provides a summary.

January: fur accents

At the start of the year_ fur (primarily faux) is no longer confined to large items like winter coats. It enlivens the silhouette through impactful small details. These include fluffy scarves and stoles_ and trims on tops_ skirts_ and dresses. The summer season will not be without it either. The spring/summer 2026 collections will sparingly feature several pieces with fur details.

February: leather trousers

Heuritech confirms that leather trousers are one of the most compelling menswear trends for 2026. Experts predict a rise in demand for men's leather trousers in the first quarter of 2026. They also anticipate the trend will intensify with February's busy sports calendar and pre-match fashion_ which is expected to feature leather looks.

March: raw denim

According to Heuritech's forecast data_ raw denim is expected to grow by 11 percent in the first quarter of 2026. This classic material with a versatile style is a staple in both menswear and womenswear. It will primarily be worn by 'Edgy & Trendy' consumers aged 25-26.

April: football-inspired trainers

This is a trend that has been emerging for several seasons. The popularity of football-inspired trainers will be confirmed in the run-up to the 2026 FIFA World Cup. Studded sports shoes will be seen on the streets in 2026_ across all genders.

May: loafers

Heuritech predicts a major comeback for loafers in menswear. They will be found in soft materials like suede for a relaxed yet elegant look.

June: the Greenfinch shade

In the European menswear market_ the surprising combination of yellow and green (also known as Greenfinch) is expected to see 15 percent growth in the second quarter of 2026. Heuritech notes_ however_ that while this colour is 'small' in scale_ it is considered a steadily rising trend for both niche and mainstream markets.

July: draping

In summer 2026_ draped pieces will be highly sought after. This includes skirts with delicately draped waists_ draping details on necklines_ and fully draped evening gowns.

August: irregular horizontal stripes

Mainly seen on polo shirts and knitted tops_ irregular horizontal stripes evoke tennis culture. Heuritech forecasts a 10 percent increase in demand in the third quarter of 2026 and a 5 percent increase over the next 12 months. This pattern is predominantly seen in menswear.

September: dome bags

At the start of the autumn 2026 season_ one of the most coveted accessories will likely be the dome bag. Its rounded curves and ample storage space offer both practical qualities and a classic aesthetic. It is a perfect successor to the rectangular bags that have been trending for several seasons.

October: bias and flatlock seams

The detail is subtle but present. Flatlock and bias seams have appeared on the streets of fashion capitals and are set to become a staple in menswear. This trend is driven in particular by technical windbreakers and outerwear.

November: large polka dots

Already a strong presence in 2025_ polka dots will become larger and more prominent in 2026. The growing demand for this graphic print also aligns with a key cultural driver: Art Basel Paris in November. As Heuritech's report notes_ “this artistic backdrop boosts the visibility of bold prints just as the early winter collections arrive in stores_ giving large polka dots a timely cultural momentum.”

December: tartan and checks

2026 will end with a checked aesthetic. According to Heuritech_ “checks in general are expected to see increased visibility in 2026_ including Plaid (Scottish tartan)_ which is forecast to grow by 16 percent for men in the fourth quarter of 2026 and by 12 percent for women over the next 12 months.”